AlternaTV and THEMA will launch Motors TV across U.S. and Latin America on January 28
Motors TV, the worlds only dedicated motorsport TV channel, will expand its worldwide reach by launching across North and South America on January 28. The expansion was announced at the NATPE Market & Conference by Motors TV founder and CEO, Jean-Luc Roy, in collaboration with Aymeric Genty, CEO of AlternaTV, and Francois Thiellet, CEO of independent channel distribution agency THEMA. Two new programming feeds , a Spanish-language version for Latin America and English-language platform for the U.S. via Eutelsat Americas 113 West A, will provide millions of racing fans with a diverse range of motorsport coverage only previously available to European audiences.The channel will be introduced to Latin America through AlternaTV while THEMA represents it to media platforms in the U.S. Both AlternaTV and THEMA will launch their distribution efforts at NATPE.In making the announcement, Motors TV founder and CEO Jean-Luc Roy said: Over the past 15 years Motors TV has proven to be the destination of choice for passionate motorsports fans throughout Europe and the UK and now, thanks to AlternaTV and THEMA, we can extend our programming feeds into the ideal US and Latin American markets. AlternaTV CEO, Aymeric Genty, commented: Were making the feed available immediately and believe operators will recognize the myriad benefits of rounding out their sports programming offer with a channel dedicated to all forms of motorsport; cars, motorcycles, boats, planes, you name it.
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